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Thursday. March 18, 2010
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Generate more revenue—easily.
As a worldwide leader in digital printing, HP understands which digital products and services best meet the needs of retailers and shoppers.

The HP Photo Center's new DIMA award-winning 4.0 software makes it easy for you to offer high-quality HP prints and photo creations designed to delight families, schools and organizations, and boost your revenue.

Streamlined order creation — Your customers save time with HP's new user interface that greatly speeds up the ordering and creation processes. Images within collages can now be added, deleted or enlarged with the touch of a button. Plus, multiple print sizes can be ordered from a single screen.
Greater consumer satisfaction — Innovative new features give your customers the opportunity to easily personalize products, including the option to add text and photos to calendar dates, select a special image to be the largest in a photo collage, and more.


Drive traffic with unique online services.
Generate new revenue over time with the help of HP's exciting partnerships and services that allow you to offer thousands of new printed merchandise possibilities.

Snapfish by HP — Leverage 70-million Snapfish customers, as well as your current customer base, by enabling online ordering of prints and photo creations for pickup in your store.1 HP Creative Studio—HP's marketing campaign drives millions of consumers to hp.com/create, where they can learn about all the photo and printed merchandise you offer from HP. Once they’ve found a project they like, the site’s robust store locator directs them to your store for in-store creation and pickup.




The broadest portfolio of flexible solutions in the marketplace today.

Instant printing — The DIMA award-winning HP PM2000e Microlab is the first production microlab designed with retail in mind. It’s versatile enough to work behind or front of counter while reducing labor costs. Plus, it quickly produces prints rated with an unsurpassed 200-year life2 at industry-leading speeds of 5 seconds for 4x6 prints and 12 seconds for 5x7 prints. The microlab also features a rotary order-sort station that holds up to 18 orders with an exclusive “secure while you shop” accessory door. This means multiple customers can quickly order prints, continue shopping and pick up their prints at their convenience.

Volume printing — The two-time DIMA award-winning HP ML1000 Minilab is the fastest and most versatile dry minilab printer on the market today. It offers the flexibility to produce mixed-size and media orders on-the-fly for 15 print sizes—from 3.5x5 to 12x18—without changing paper trays.

Fast photo creations — The HP Photosmart Creative Printer CL2000 delivers fast, inexpensive photo creations, including photo books, calendars and greeting cards, in less than 1 hour.

Large-format printing — From low-to-high volume printing, HP DesignJet printers inspire your customers to go big by producing a wide range of affordable single-image posters, collages, banners and canvas prints.





Designed with your business needs in mind.

Market-leading total cost of ownership—HP retail publishing solutions are designed to offer you the easiest operations, lowest intervention rate, least required training for staff, plus significant space-savings and remote management.

Maximize your bottom line—Get maximum returns for a minimum investment with HP’s industryleading profitability margins on instant and creative merchandise.

Industry-leading remote management—HP’s innovative Retail Management System (RMS), part of the DIMA award winning HP Photo Center 4.0 software, enables you to remotely manage your fleet of photo centers using a secure web portal. Quickly update product offerings, pricing and set



Put HP’s trusted expertise to work for you and grow your business.

Retail publishing leadership—HP is leading the exciting transition from photo to the $36-billion retail publishing market, which is growing more than 15% annually.

Digital printing innovation—HP is a worldwide leader in digital printing and offers the longest lasting prints available at retail1 with fade resistance for over 200 years.2


Brand and marketing power—As a pioneer in digital printing, studies show HP remains a trusted leader among consumers and SMB customers. HP also continues to invest millions of dollars in industry-changing marketing campaigns to drive the future of digital printing from the web and beyond into your stores.

Fluid IT integration—The world-leading HP Business Technology Optimization software platform (formally HP Openview) powers 98% of today’s Fortune 100 companies for faster, more secure integration. HP will put the same expertise to work for you and your retail photo centers.

Stability in changing times—HP has been serving businesses and consumers for 70 years and is committed to solving client challenges through practical innovations. Ranked as No. 14 in 2008’s listing of Fortune 500 companies and with $118.4 billion in net revenue, you can count on HP to be your retail publishing partner now and in the future.

Leader in environmental responsibility—HP offers an industry-leading “green” photo solution with recyclable print cartridges,3 and no harmful glue binding or harmful chemical handling in the production process. Additionally, HP pledges that by the end of 2009, 100% of its consumer photo paper will be derived from suppliers certified under a forestry certification program.

1 Display permanence rating by Wilhelm Imaging Research, Inc., or HP Image Permanence Lab. For details, visit www.wilhelm-research.com/ist/ist_2007_03.html.

2 Best overall image permanence of any consumer 4x6-inch prints in the entire 130-year history of color photography.”

—Henry Wilhelm, Wilhelm Imaging Research, Inc., 2007.

3 HP makes it easy to recycle HP Retail Photo Solutions supplies after use. The HP Planet Partners program offers free shipping materials and postage to help you return your used supplies for recycling (U.S. only). For more information, visit www.hp.com/go/recycle.

© 2009 Hewlett-Packard Development Company, L.P.

The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services.

Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions


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